Website Design is a Funny Business
April 28th, 2009So why am I writing a post about website software? What possible use could that have to your comedy career? How does a comedian, act or entertainer benefit from website design software? OK, here’s how…
Popularity.
The more popular you are the more money you will make.
How?
Glad you asked. Like anything, any products, service, business or organisation the more popular your brand is then the more people will find you, talk about you and purchase what it is you offer. Currently the best place to be popular is on the Internet, getting found, no matter what your service, comedy, entertainment or otherwise you need people to find out about you. It’s essential, and a good website should be a part of every comedians personal marketing ‘armoury’. Sure, Facebook, Twitter, MySpace etc all have their place and will help but your own website, found by search engines such as Google, Yahoo and MSN is going to be essential for you to make a living, earning money and being a success out of being a professional entertainer.
Start to think of yourself as your own personal Brand, brand “You” needs therefore to create a space online solely dedicated to that brand identity without distractions, intrusions and ads for all sorts of competing products. In short you need your own website.
But the cost is going to put most people off, with hosting, design and running of an effective website you can easily invest £1000 or more to keep the website going. You have to be sure your investment is going to pay off, and if you’re suffering in the current economic climate how are you going to make ends meet with that kind of investment?
The answer is simply. D.I.Y. Design It Yourself. Create your own website from scratch. Run it yourself and be your own website manager.
If you’re anything like me you’re now going to be thinking “What? I can’t do that, I don’t have the experience or the knowledge, where do I start?”
Well, I’m not going to lie to you, it’s going to require a little investment in time and money, but for well below £1000 you can own a website that generates income for you as a comedian, entertainer or act, here’s how to do it in 3 steps:
1) Purchase a domain name, make sure that domain name has a keyword of what you do in it. So if you’re a band called the Three Amigos, www(dot)threeamigos(dot)com is going to be your obvious choice. However www(dot)functionbandthreeamigos(dot)com is better, as the domain name tells the search engines what it is you do. You could even be www(dot)partybandandentertainersthreeamigos(dot)com giving you a few keywords. Buy this domain and get yourself a hosting package. If you’re in need of somewhere to put your website online then talk to me I do hosting for a number of websites and can advise you on the best way forward and how to best market yourself online.
2) Go to Google type in website templates and then have a look at the websites that pop up, one I use is called monster template who offer a wide range of templates. You’re not going to buy one but you can have a look at ideas, never just rip someone off but it will give you an idea of themes, colours, styles etc. From that you can choose something you like and try to emulate colours schemes etc. NEVER INFRINGE COPYRIGHT!!!
3) Purchase XSitePro website design software. This software is the secret weapon in my marketing arsenal. Seriously. Without this I would earn nothing, nadda, zilch. Basically nothing. It is easy to use, if you can used MS Word you can use this. It requires no programming or website design knowledge or complicated wizards or interactive menus etc. It is quite simply THE only web design software with marketing in mind and I have used it successfully over the past 5 years. The beautiful thing about XSitePro web design software is the SEO (Search Engine Optimisation) functionality that is built in to it. If you can click, type and read then you can build a website that will reach the top of the search engines. That is no idle boast, I have done it, Google: Little Britain Lookalikes, Ali G Lookalike, Borat Lookalike and you’ll see that my websites have attained and still retain first place, as well as sometimes second AND third place for the same keyword. One set of keywords has me 1,2,3,5,7 & 9 on the first page, where is the competition? Nowhere. With silent phones!
Now you’re thinking, “Oh but he must know all there is to know about website building” let me tell you this, yes, I do know a bit about websites, but I have learned most of what I know from X Site Pro. Furthermore, recently I taught someone who could barely email to use X Site Pro and now the website she runs is first place for her 4 most valuable keywords, all that inside 6 months and with only 4 hours of teaching and I showed her how the software works over coffee. You can easily learn this Web Design Software on your own, it may take a few hours of reading the comprehensive instruction manual, and a bit of trial and error, but it will be an investment in resources that will pay dividends time and time again. Recently I have been contacted about work from
America
Switzerland
New Zealand
And all over the UK
Because I was found on the Internet, if I can’t type your act, or what you do and not find you, you might as well not bother to exist, that’s the harsh fact but it’s the truth. You can start the change today by doing the three step above and take control of your own online marketing.
I would urge you to make the investment and you will make your money back time and again like me with afocused, well designed and well written website which you develop over a few months. Don;t worry about the look of it, it’s better that you have a website which is growing and developing day by day, week by week than nothing. It’s like the lottery, unless you buy a ticket you can’t win it. But unlike the lottery it’s not about luck, it’s merely about doing. This is my promise, start today, choose the right keywords and offer a good service and in 6 months your website will be being found, the phone will be ringing and you can start to earn a full time living as an entertainer.
A final note, I had a web design company ask me how my single line in Yell.com was working out and that they could get build a website and get it to the top of the search engines. I told him I already was and he kinda laughed sceptically, then typed in my 5 best keywords for which I was coming up 1, 2 and 4th. That curtailed that conversation, so if you wanna wipe the smile of expensive webs site design agencies then to recap:
1) Get a keyword rich domain name
2) Get some design ideas from other websites
3) Buy X Site Pro and start to transform your acts fortunes. Literally.
And start to profit from being found on the search engines.
All the best and good luck,
Stuart
P.S. I can also offer you hosting. Keyword choice and content and design advice. In fact I can do the lot but will urge you to run your own site!
